Mrktng & hr quotes

Рано сутрин е и ме избива да хвърля два/три цитата доакто си пия чайчето 😉 .. таааа ето ги и тях:

Marketing is far too important to be left to the marketing department

David Packard

RECRUITMENT AD OF THE WEEK: MEN WANTED.

“Men wanted for hazardous journey –
Small wages, bitter cold,
long hours of complete darkness,
constant hunger,
safe return doubtful.
Honour and recognition
in the event of success.”

SOURCE:
Possibly the most successful advert in the history of recruitment: placed by Ernest Shackleton for his Trans-Antarctic Expedition team. Next time you are working on an ad. for, say, contact centre recruitment, and are tempted to portray it as a lot of shiny, happy people having fun (apologies to REM), maybe a sense of challenge and mission is something you want to think about building in there, too, to attract people with the right character.

източник: StarTheWeek e-mail newsletter

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